Aesthetics:
* It needs to fit the spec
* It will be green, yellow and red
* It will have a smooth and calm texture
* The shape will be diverse just like the reggae culture, this is linked to my research
* It will be mad out of high impact polystyrene
* The type face used will be contemperory it will be sans serrif it is called 'sans' because it means without in french.
Customer:
* My target market has the range between 15-25 year olds
* Also for people who love reggae
* It will appeal to them because the type of colours that are linked to reggae will be used
* The design of the product will make them instanly click on that this is the product for them
* It will be a easy packaging structure so will be easier to use and not too complicated
Cost:
* The cost of my final product will depend on the materials used, so if I was using:
High imapact polystyrene it would be about £7.00 per m2.
* The cost will be limited as the colours used will be limited and the printer use will be RGB
Ergonomics:
* The ergonomics of the product will be based on the theme.
* The theme is reggae so the ergonomics will have to be specific
* It will be easy to open and close as the customer must be happy with it
* It will have 2 tabs on the side to help in opening the product.
Size:
* The size of the product will be a reasonable giftable size
* It won't be too large or too small
* I will have the ipod in the middle and then the surrounding packaging around it
* It will contain all the information that is necessary
* It will be a size that is easily managed
Safety:
* The packaging will have smoothed edges and curves so that it is safe to use and easier to use, also this will make the aesthetics look better.
* It won't be too hard to open and close this will benefit the customer and aesthetics of the product, and in my research I saw that the products are always safe.
Function:
* The function of this product will be to be a friendly box that can be reused as not only an 'ipod box' but also as a storage box to store anything.
* It is there to alert the customer and to show that this is for them
* It will have two parts, the bottom and the top
* The top is a lid that comes off, it will have the basic reggae colours on it
* The bottom will be the base of the product, the ipod that I will be packaging will be an ipod touch.
Materials:
* The materials used will be High Impact polystyrene which is about £7.00 per m2
* The colour scheme will be over all the product.
* Must be easy to use and stand out